SEO can get tricky and certain things that seem like they will help your rankings will actually hurt them. Even if you only learn the ins-and-outs of basic SEO, you will be far ahead of the majority of webmasters. As an internet marketer, you must seriously consider getting high rankings so people can find your site when they do their searches. In fact, some marketers have become very wealthy by focusing on SEO as their main way of getting traffic to their landing pages. Getting good search engine ranking is equal to money in the bank. In this article we will be looking into a few SEO mistakes that a good amount of inexperienced webmasters make. SEO is about flowing with the search engine's algorithm so any "shortcut" and black hat methods will usually backfire after awhile.
Graphics and images are a good way to give your site instant appeal, but be careful about putting too many on your site or you'll be damaging your SEO efforts. Search engines look for quality content that matches what a visitor is searching for, so having too many images reduces the amount of content your site has. When you see text written on images, it's not going to have the same impact as the plain text within your site's pages. Search engines cannot read images, so any text on them is absolutely useless as far as SEO is concerned. Of course, some graphics are a good idea, so be sure you enter your niche's keywords within the ALT tags for each image displayed. This way search engines would be able to read this attribute in the image, which will ultimately help your ranking.
Messing up your keyword research will mess up you SEO results. If your keywords aren't targeting people who can't be converted into buyers then you will waste your time. The traffic you get isn't much targeted, which means it doesn't convert and give results. Your focus should be on keywords that are popular among searchers. With the right keywords you are off to a running start; with the wrong keywords you might as well start over because you won't win the race. Once you have found some high volume keywords you can start planning your site structure and themes. To assist you with your keyword research, several companies have keyword tools that you can use online for free to compile a keyword list for free.
Another common SEO mistake is having a poor title and description, which will eventually result in bad search engine ranking. Search engines will look at your title and description to try and find a theme before comparing this to the text content you have within your pages and coming up with a results ranking that shows visitors how relevant your site is to what they're looking for. Compared to how they were a few years back, search engines have evolved and grown to encompass more complex algorithms and more stringent criteria for ranking highly, so be vigilant about the details.
Above all, it's important to stay away from excessive flash, but if you include images make sure you're using ALT tags. If you can avoid committing the above blunders, you will avoid a ban and will get indexed higher than ever with the search engines.
Graphics and images are a good way to give your site instant appeal, but be careful about putting too many on your site or you'll be damaging your SEO efforts. Search engines look for quality content that matches what a visitor is searching for, so having too many images reduces the amount of content your site has. When you see text written on images, it's not going to have the same impact as the plain text within your site's pages. Search engines cannot read images, so any text on them is absolutely useless as far as SEO is concerned. Of course, some graphics are a good idea, so be sure you enter your niche's keywords within the ALT tags for each image displayed. This way search engines would be able to read this attribute in the image, which will ultimately help your ranking.
Messing up your keyword research will mess up you SEO results. If your keywords aren't targeting people who can't be converted into buyers then you will waste your time. The traffic you get isn't much targeted, which means it doesn't convert and give results. Your focus should be on keywords that are popular among searchers. With the right keywords you are off to a running start; with the wrong keywords you might as well start over because you won't win the race. Once you have found some high volume keywords you can start planning your site structure and themes. To assist you with your keyword research, several companies have keyword tools that you can use online for free to compile a keyword list for free.
Above all, it's important to stay away from excessive flash, but if you include images make sure you're using ALT tags. If you can avoid committing the above blunders, you will avoid a ban and will get indexed higher than ever with the search engines.
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