In the internet industry, the concept of what is Internet Marketing can be both complicated as well as very simple. If we break it down into its most rudimentary form, it is marketing which is done on the World Wide Web. However, the actual task of internet marketing is what is the complicated part.
Marketing is the means of connecting viable persons with the information, products or services for which they are seeking. A person does not log onto the internet and wanders the vast node of the net meaninglessly. They always have a purpose; although this purpose can be side-tracked if something catches their eyes. However, seeing as though there are billions of pages on the net, finding what they are looking for is no easy task which is where marketing comes into play.
Internet Marketing is something done in a means to connect the person who is visiting the internet with a purpose, and the purpose for which they seek. If someone wants to develop their own website, they will have to weed through millions of pages to find all the information they need to make a well-informed decision. Marketing is bringing that information to them which also includes, giving them immediate access to that which they seek.
With millions of people all over the world competing for the same potential surfers, it is your job to come out on top. It is the best who always makes the money and the best is the site that shows at the top of the listings. In order to be the best, you also have to develop the site for the surfers in an attempt to keep them happy while simultaneously working to improve your rankings.
In internet marketing, the medium used is the search engines themselves. These search engines account for more then 90% of the money made online. Most people go directly to a search engine to find what they are looking for rather then typing in the name directly.
Internet marketing today is nothing more then bringing exactly what the surfer is looking for right to them. In the real world this is done through television, radio and other forms of advertisement. On the World Wide Web, you only have the search engines to use as an advertising medium. You end up with two choices for which you can either use both or only one. You can pay to advertise as a sponsored link, or choose to work hard to increase your organic rankings. Either way, you still need to be able to connect the product, information or service with the person who is seeking it.
Marketing is the means of connecting viable persons with the information, products or services for which they are seeking. A person does not log onto the internet and wanders the vast node of the net meaninglessly. They always have a purpose; although this purpose can be side-tracked if something catches their eyes. However, seeing as though there are billions of pages on the net, finding what they are looking for is no easy task which is where marketing comes into play.
Internet Marketing is something done in a means to connect the person who is visiting the internet with a purpose, and the purpose for which they seek. If someone wants to develop their own website, they will have to weed through millions of pages to find all the information they need to make a well-informed decision. Marketing is bringing that information to them which also includes, giving them immediate access to that which they seek.
With millions of people all over the world competing for the same potential surfers, it is your job to come out on top. It is the best who always makes the money and the best is the site that shows at the top of the listings. In order to be the best, you also have to develop the site for the surfers in an attempt to keep them happy while simultaneously working to improve your rankings.
In internet marketing, the medium used is the search engines themselves. These search engines account for more then 90% of the money made online. Most people go directly to a search engine to find what they are looking for rather then typing in the name directly.
Internet marketing today is nothing more then bringing exactly what the surfer is looking for right to them. In the real world this is done through television, radio and other forms of advertisement. On the World Wide Web, you only have the search engines to use as an advertising medium. You end up with two choices for which you can either use both or only one. You can pay to advertise as a sponsored link, or choose to work hard to increase your organic rankings. Either way, you still need to be able to connect the product, information or service with the person who is seeking it.
