Saturday, January 22, 2011

Internet Marketing: Why To Use It

In the internet industry, the concept of what is Internet Marketing can be both complicated as well as very simple. If we break it down into its most rudimentary form, it is marketing which is done on the World Wide Web. However, the actual task of internet marketing is what is the complicated part.
Marketing is the means of connecting viable persons with the information, products or services for which they are seeking. A person does not log onto the internet and wanders the vast node of the net meaninglessly. They always have a purpose; although this purpose can be side-tracked if something catches their eyes. However, seeing as though there are billions of pages on the net, finding what they are looking for is no easy task which is where marketing comes into play.
Internet Marketing is something done in a means to connect the person who is visiting the internet with a purpose, and the purpose for which they seek. If someone wants to develop their own website, they will have to weed through millions of pages to find all the information they need to make a well-informed decision. Marketing is bringing that information to them which also includes, giving them immediate access to that which they seek.
With millions of people all over the world competing for the same potential surfers, it is your job to come out on top. It is the best who always makes the money and the best is the site that shows at the top of the listings. In order to be the best, you also have to develop the site for the surfers in an attempt to keep them happy while simultaneously working to improve your rankings.

In internet marketing, the medium used is the search engines themselves. These search engines account for more then 90% of the money made online. Most people go directly to a search engine to find what they are looking for rather then typing in the name directly.
Internet marketing today is nothing more then bringing exactly what the surfer is looking for right to them. In the real world this is done through television, radio and other forms of advertisement. On the World Wide Web, you only have the search engines to use as an advertising medium. You end up with two choices for which you can either use both or only one. You can pay to advertise as a sponsored link, or choose to work hard to increase your organic rankings. Either way, you still need to be able to connect the product, information or service with the person who is seeking it.

Resume Writing - Can Software Make a Difference?

It's a dog pile of bad news - plants closing, banks foreclosing, thousands more out of work just today. If you're somewhere in the middle of that pile, you already know that "recession" has a human face. Maybe you've got a resume, but it's getting you nowhere. Or maybe you haven't yet started to work on that resume, and you're wondering how to make it the best it can be. It's got to be the best it can be - competition demands it.
What About Resume Software?
A resume builder (i.e., resume software) is an interactive tool to help you craft your own resume. Some you buy off the shelf at your office supply superstore. Others are downloadable straight from the internet - and available to use within minutes.
There's Good News, And There's Bad News
The good news is that many of them work well, quite well. Of these, if you can compose a straightforward sentence and follow step-by-step instructions, you can create a resume to be proud of. The bad news is that a lot of these resume builders are junk. Here are 3 things to keep in mind when looking for a product that will deliver real value.
1) Relevant Bells And Whistles
There are a lot of bells and whistles out there, with each product trying to distinguish itself in the marketplace. The question is, what is relevant? Some are obvious. Help with phrasing is relevant. Spell check is relevant. A list of action verbs is relevant. The ability to work up a companion cover letter is relevant. One company's online resume builder displays thumbnails of all the resumes you've created, organized by the modification date. And it keeps track of which companies you've submitted to, and which resume version each received. Those little extras become more and more valuable the longer your job search.
2) Formatting Options
MS Word remains the standard format for resumes. But a resume formatted in MS Word won't always cut it. For example, if you plan to post your resume to an online job site, you'll likely need that resume formatted in ASCII text. If an employer requests a resume as a PDF attachment to an email, clearly you'll have to be able to accommodate. So give extra points to the resume builder that offers or facilitates formatting in ASCII text, PDF, HTML, and RTF.
3) Ease Of Use
Often you can't tell how easy a product is to use until you use it - then it's too late to discover it's no good. You can get an idea, though, with a bit of study. For those companies offering online resume builders, visit their websites and see that they navigate smoothly, that key information is readily available and well organized. Odds are their builders will be likewise well organized and easy to use. At least one company I reviewed lets you build your resume before paying for it; you can study the finished product from every angle before deciding if it's worth the money.
Final Thoughts...
Can resume software make a difference? It can. Keep in mind that it won't write the resume for you. Still, a good resume builder can do the heavy lifting of template design, layout and organization, formatting, help with phrasing, and error checking. And that might be just enough to fight your way out of the dog pile.

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